While visiting my aunt last month she received shoes in the mail that she had ordered online. The shoes were cute, and, they are shoes that could have been bought from any online business. Here’s the kicker: She bought them from THIS business. Why? Because whenever she buys from this business, someone (probably a stock clerk / order filler / random person in a non-descript warehouse) writes her a little note on her receipt. That’s it.
Why is this handwritten note so powerful?
It’s personal. It means she’s important. It’s a simple way to say THANK YOU. And in our world, this means more than ever. Taking a moment to personally acknowledge someone, especially in our own handwriting, creates a human connection in an otherwise cold and electronic system. AND… it means she will shop there again. And again.
The same is true for those of us who work in a face-to-face environment. How many of you have sent an email to the person who is literally sitting right next to you? We get lost in the impermanent and impersonal soup of online communications. Handwritten notes stand out. And they encourage us to ‘shop’ with you again spending the currency of our trust, our collaboration, our commitment, and our energy.
Call to Action: Send a handwritten note, a thank you, a ‘great job on that project’, an ‘I appreciate your efforts!’ to at least 3 people this week. See what happens. Report back.